September 9, 2011 -- Movea today launched MoveTV for the PayTV market that provides entertainment ecosystem players a single platform on which to create a complete motion-enabled end user experience. MoveTV is a unique platform that advances and simplifies the integration of motion powered entertainment for TV consumers. For the first time, service providers, game and application developers, remote control and STB manufacturers, TV OEMs and system integrators, can all leverage a unifying platform and easily incorporate motion technology in their products using Movea’s SmartMotion technologies.

Key components of MoveTV platform include Air MotionIC firmware, GestureBuilder, and SmartMotion Server. Air MotionIC is optimized, embedded firmware that brings motion intelligence to handheld devices like remote controls. GestureBuilder creates and manages databases of 2D and 3D gestures. SmartMotion Server forms the bridge between the remote control device and the applications running on the STB or DTV. White label Smartphone and Tablet apps are also part of the MoveTV platform and are offered to service providers as an alternative to traditional remote controls for delivering an enhanced user experience.

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