Movea’s General Manager Bryan Hoadley to speak at mems executive congress 2010

Milpitas, CA, November 4, 2009 – Bryan Hoadley, Executive Vice President and General Manager of Movea, Inc., will participate as a panelist at this week’s MEMS Executive Congress at The Lodge at Sonoma in Sonoma, CA. The panel, entitled Next Generation MEMS in Consumer Electronics, takes place on Friday, November 6 and examines how MEMS (Micro Electro Mechanical Systems) technology is changing the user‐interface experience in a wide range of consumer goods. Enabling the end‐user to activate controls with human motion as opposed to pressing a button, MEMS technology can enhance a range of products from cameras to smart phones to game controllers. Movea utilizes high performance, motion‐sensing MEMS in its family of next‐generation user interface devices and proprietary motion‐sensing solutions. These include its consumer range of Gyration Air Mouse products, which allow consumers to use a PC mouse in the air as well as on a desktop, and the MotionPod™ solution for accurate human body orientation measurement, which is used in the healthcare industry.

“This is an exciting time for the MEMS industry as we witness broad consumer acceptance of products which use an increasing number of sensors to add value to the user experience in markets ranging from consumer input devices to sports and healthcare,” said Mr. Hoadley. “Movea has been the pioneers of motion‐control revolution since 1989, so I am honored to take part in the MEMS Executive Congress and share our knowledge and explore what business opportunities there are for companies creating MEMSenabled products.”

“At MEMS Executive Congress, leaders from the entire MEMS supply chain share innovations with each other and with their OEM customers,” said Karen Lightman, managing director of MEMS Industry Group, the host organization of MEMS Executive Congress. “Through this fertile exchange, they form new business relationships, strengthen existing partnerships and inspire the creative thought that will continue to drive our industry forward. In fact, I know of several partnerships that were first launched in casual discussions during the coffee and cookie breaks at the Congress.” In its fifth year, MEMS Executive Congress draws together business leaders from a broad spectrum of industries (automotive, consumer goods, industrial, medical, telecom, and more). The Congress provides end users and MEMS companies a forum to interact and share experiences relating to the commercialization of MEMS.

About Movea, Inc.

Movea, Inc. is the U.S. wholly owned subsidiary of Movea SA, a spin‐off from the French research institute CEA‐Léti. In December 2007, Movea, acquired all assets of Gyration, Inc. to compliment and expand both companies` motion‐sensing technology to benefit consumers worldwide in home entertainment, gaming, healthcare, mobile phone and computer input devices. Movea’s consumer products, including Gyration`s range of controllers for the digital media markets, remain under the Gyration brand name. Movea offers products through traditional retail consumer electronics stores, value added resellers, system integrators and OEM partners.
Additional information about Movea and its range of Gyration consumer electronics products can be found at www.movea.com and www.gyration.com

About MEMS Executive Congress

MEMS Executive Congress is an annual event that brings together business leaders from a broad spectrum of industries: automotive, consumer goods, energy/environmental, industrial, medical and telecom. It is a unique professional forum at which executives from companies designing and manufacturing MEMS technology sit side‐by‐side with their end‐user customers in panel discussions and networking events to exchange ideas and information about the use of MEMS in commercial applications.

Sponsors of MEMS Executive Congress 2009 include: A.M. Fitzgerald & Associates, Analog Devices, EV Group, Fab Owners Association, Freescale Semiconductor, Micralyne, Okmetic, Surface Technology Systems (STS), STMicroelectronics, SVTC and Tegal Corporation.

MEMS Executive Congress will be held November 4‐6, 2009 at the Lodge at Sonoma in Sonoma, CA. For more information, please contact MIG via phone: 412/390‐1644, email: info@memsindustrygroup.orgThis e-mail address is being protected from spambots. You need JavaScript enabled to view it or visit MEMS Executive Congress at: www.memscongress.com.
For press and analyst registration, please contact Maria Vetrano, Vetrano Communications, phone: 617/876‐2770.

About MEMS Industry Group

MEMS Industry Group is the trade association representing the MEMS and microstructures industries. The Association enables the exchange of non‐proprietary information among members; provides reliable industry data that furthers the development of technology; and works toward the greater commercialization of MEMS and MEMS‐enabled devices. Close to 80 companies comprise MIG, including Analog Devices, Applied Microstructures, Bosch, Freescale, GE, Honeywell, Intel, InvenSense, Leti, MEMSCAP, MicroGen Systems, OMRON, STMicroelectronics and Texas Instruments.
For more information, visit www.memsindustrygroup.org

For more information contact:

Zac Rivera/Will Wheeler

Maloney & Fox for Movea, Inc.

(646) 356.8312/8338

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